Lesley Jones is the co-founder of 1010 Wine and Events. Black Business Month emphasizes a focus on black culture elements such as music, fashion, and food. The month began with the phrase "Thrivin' in Color," which translates to fostering colorfully to create opportunities.
Black Business Month: Thrivin’ in ColorIn Miami, Florida's Black Business Month is marked by a strategic shift away from global event platforms to local community involvement. The podcast "Thrivin’ in Color" features co-founder Leslie Jones, who emphasizes that the industry needs more local engagement beyond global events. Here's an organized summary of the key points:
1. Shift from Global to Local: Black businesses are focusing on thriving locally, leveraging community resources and personal experiences for growth.
2. Leslie Jones' Contributions: As co-founder of 1010 Wine and Events, she highlights the importance of local talent and events in driving success. Her podcast explores strategies that connect with locals, fostering authenticity and community-driven events.
3. Community Involvement: The article underscores that Black businesses aren't fully utilizing their communities for growth, encouraging them to reach out to these audiences for events and collaborations.
4. Engagement Strategies: Lesli's insights include hosting events in libraries or community centers (affordable spaces), leveraging local food trucks, and collaborating with local businesses for joint projects.
5. Teamwork and Sustainability: Collaborative efforts between local and global stakeholders can lead to sustainable growth, emphasizing the importance of partnerships for shared success.
6. Target Audience: The article serves as a call to action for Black businesses aiming to boost revenues or gain visibility by leveraging community-driven strategies.
In essence, "Black Business Month" is about thriving in Miami's local community, shifting from global dominance to a more inclusive and personal approach, driven by co-founder Leslie Jones' voice.
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